Service Marketing Concepts Suitable for Public Libraries in Sri Lanka: A Review of Literature

This study examines the review of literature on concepts service marketing in public libraries SSrri Lanka. paper reviewsthorough search selected 43 arttiicles from various e-databases such as Emerald Full Text, Science Direct aass well Google Scholar between 2010 to 2021 years.This focuses o onn identify used by worldwide available rreesearch articles for ascertain strategies and that are mmoore adoptable services Sri Thee analysis indicates has its significance liibbrary information effective efficient informationn management, improvement library image satisfying customer’s nneeds better. Librarians must focus more promotion theirr products due explosion, technology rrevolution, escalating costs. Web 2.0 social media havvi ing an impact using these tools a mmeans services. The suggests that, all concerned auutth horities engage effectively with sooc ciety should come forward support practitioners developp positive digital era.